Bilsing Automation
Digital Transformation & Intelligent Visibility Optimization
Project Summary
This engagement focuses on redesigning and rebuilding the Bilsing Automation website to deliver a modern, high-performance web experience, while making it easier for users to discover, navigate, and understand Bilsing’s extensive product catalog.
Alongside the website redesign, the project includes the implementation of an AI-powered Q&A assistant that allows visitors to explore Bilsing’s product documentation and media library, including PDF catalogs and web content, using natural language queries.
The scope also includes ongoing optimization for AI and large language model visibility, ensuring Bilsing’s content is clearly understood, accurately surfaced, and appropriately cited by modern search engines and AI assistants.
We’re excited to present this proposal and outline how these efforts come together to support Bilsing’s growth and digital presence.
Visibility snapshot
Current performance metrics and opportunities
Visibility snapshot
SEO: Moderate foundation, limited depth
- Top-ranking pages: Carbon fiber tooling, Tooling carts, Laser hardening
- Intent mix: Informational: ~53%; Commercial + Transactional: ~39%
AI Visibility (AEO + LLMO): Low and declining
- Platform breakdown: ChatGPT: minimal presence, Google AI Overviews: inconsistent, Gemini: limited mentions, AI Mode: declining trend since Nov
- Translation: AI systems occasionally reference Bilsing Automation, but do not treat it as a primary authority.
If executed correctly, Bilsing Automation can reasonably expect:
- Improved Top 10 penetration for non-branded industrial automation keywords
- Increased AI citations across EOAT, tooling, and automation engineering prompts
- Stronger visibility in decision-support and technical research queries
- Durable authority positioning beyond traditional SEO and paid visibility
Key issue: Rankings exist, but too few pages carry authority, and most keywords sit outside the top 10. This is a visibility optimization program designed to translate Bilsing Automation’s tooling, gripping, and automation engineering expertise into durable search and AI authority across manufacturing decision cycles.
Website Redesign & Implementation
Project goals and key deliverables
Website Redesign & Implementation
Goals
- • Deliver a refreshed, modern, mobile-optimized website design and build.
- • Improve navigation, messaging clarity, and product discoverability.
- • Ensure scalability for future content additions and product documentation.
- • Improve performance, accessibility, and overall user experience.
- • Support a strong SEO + AI-readable technical content structure.
Deliverables
Core Development
- Full redesign implementation (WordPress recommended)
- Responsive build (Mobile, Tablet, Desktop)
- Custom theme with modular blocks
- CMS setup with reusable templates
Site Architecture
- Homepage, About, Solutions
- Product Catalog & Category Pages
- Media/Downloads (PDF Library)
- Inquiry Forms & CRM Routing
Timeline
6–8 Months
Includes iterative review cycles, content delivery, and AI integration.
Dependencies
Updated copy/messaging from client, stakeholder approvals, hosting credentials, and access to product catalogs/manuals for ingestion.
AI Q&A Assistant
Custom AI assistant implementation
AI Q&A Assistant
Enable visitors to ask product questions and get accurate, helpful answers pulled from Bilsing product catalogs, manuals, and website content. This reduces friction and positions Bilsing as a technical authority.
Data Source
Creation of a searchable knowledge base from /media/ catalogs, PDFs, documentation, and structured website content.
Interface & Strategy
AI assistant strategy and embedded chat interface deployment. Includes monitoring and iteration during rollout for accuracy.
Custom Guardrails
Source citations, disclaimers, escalation prompts ("Contact Engineering"), and filtering of sensitive content.
Curious how the chatbot works? We trained it on Bilsing Automation data so you can try it out.
Optimize for LLM / AI Search
Large language model optimization strategy
Optimize for LLM / AI Search
Ongoing optimization to improve visibility in AI answer engines (ChatGPT, Gemini, Perplexity) and strengthen technical authority signals.
Technical Deliverables
- – Improved headings + semantic layout
- – Schema markup & internal linking
- – Metadata & image optimization
- – Sitemap + crawl management
Monthly Improvements
- – Content gap identification
- – Improvements to top pages
- – Structured FAQ expansions
- – AI bot training updates
The Humans Behind It
We’re small on purpose. You work directly with senior people who actually write the code, design the systems, and make the calls.
That’s how you get accountability instead of excuses.
Jonna George
Reporting mastermind. Transforms complex data into actionable insights and campaigns that drive results.
Communicator & strategist. Spots patterns others miss. Strategic, reliable, results-focused.
Dawn Hernandez
The unseen hero behind smooth project delivery. Handles coordination and client success.
Anticipates problems before they happen. Reliable, thorough, essential.
Selected Work
Portfolio of completed projects
Portfolio
Selected Work
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Indico Data
Unstructured data into action with enterprise-grade document intelligence.
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How we manage your project
Project Management
Dedicated project lead, weekly internal build cycles, bi-weekly check-ins, shared project tracker (Notion), and staging environment.
Pricing Options
Investment options and pricing
Pricing Options
Limited Engagement Monthly
6–8 Months Duration
- Website redesign + development
- AI assistant implementation
- Ongoing LLM optimization during build
- Monthly deliverables (25-35 hrs/mo)
Flat Rate Build
Traditional Delivery
- Full website redesign + development
- AI assistant implementation
- LLM optimization baked into build
- Testing + launch support
Terms: 40% Deposit, 30% Midpoint, 30% Launch.
Essential support after launch
IVO optimization and ongoing maintenance services
Intelligent Visibility Optimization (IVO)
Next-generation optimization focused on AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to capture traffic from AI search tools alongside traditional SEO.
Maintenance & Support
Reliable uptime monitoring, security patching, and dedicated developer hours for content updates and feature enhancements.
Estimated Monthly Investment
Support Response Times
Expected response and resolution times
Support Response Times
Next Steps
Action items to move forward
Next Steps
Confirm whether you prefer Flat Rate or Monthly Engagement pricing.
Kick off discovery immediately.
Deliver roadmap by the end of January.
Begin design + development implementation following approvals.