We are small
on purpose.

Amplifi is a senior software studio. We design, build, and run custom systems and AI agents for teams who want the work done right, by the people who actually do the work.

We started Amplifi because we were tired of watching good teams drown in work a machine should be doing. The reports nobody wants to run. The data moved by hand from one tool to another. The follow-ups that fall through the cracks. None of it needs a human, but all of it eats the hours your people should spend on the work that does.

So we build the systems that take it off their plate. Custom software, AI agents, the integrations and tooling that quietly handle the repetitive work in the background. The kind of thing that keeps running long after we hand it over, because we build root fixes, not band-aids.

We stayed small on purpose. It is the only way to keep the people who pitch you and the people who build for you the same people. That is where accountability comes from, and it is why our clients tend to stick around.

How we work

Four things we do not bend on. They are the reason the work holds up.

Senior people, every time

We stay small on purpose. You work directly with the people who write the code, design the systems, and make the calls. No handoffs to a junior team you never met.

Plain language

We explain technical decisions in words that make sense, give honest timelines, and tell you when something is a bad idea, even if it is the thing you asked for.

Built to last

We build systems that survive updates and grow with you. Root fixes, not band-aids. The kind of work that is still running, and still easy to maintain, years later.

Leverage over hours

We would rather automate a task than bill you for doing it by hand forever. The best outcome is the work getting done while your people focus on what actually needs them.

The humans behind it

You work directly with senior people who actually write the code, design the systems, and make the calls. That is how you get accountability instead of excuses.

Founder, Technical Lead

Adam Chiaravalle

Specializes in custom software, AI agents, WordPress, and integrations. Builds systems that work reliably and stay easy to maintain.

Responsive and reliable, with honest timelines. Explains technical decisions in plain language.

[email protected]

Director of Strategy & Operations

Laura Fowler

Manages timelines and makes sure we build what you actually need. Keeps projects focused and communication clear.

Translates developer-speak to human. Patient with changing requirements, protective of quality.

[email protected]

Client Experience & Marketing Director

Jonna George

Reporting mastermind. Turns complex data into clear insights and campaigns that drive results.

Communicator and strategist. Spots patterns others miss. Strategic, reliable, results-focused.

Tactical Operations & Client Success

Dawn Hernandez

The unseen hero behind smooth project delivery. Handles coordination and client success.

Anticipates problems before they happen. Reliable, thorough, essential.

Selected Work

Real projects for real businesses. Each one is a complete system, not just a website.

Indico Data

Enterprise-grade document intelligence that turns unstructured data into action.

Visit Indico Data

Cantata Health

Modern EHR platform purpose-built for behavioral health and human services organizations.

Visit Cantata Health

Ascential Test & Measure

Test and measurement solutions ensuring safety, reliability, and performance for aerospace and automotive.

Visit Ascential T&M

Norwest Venture Partners

Early and growth-stage venture capital investing in enterprise and healthcare companies.

Visit Norwest

Project One Health

Reconnecting children with nature and reducing screen time to improve wellbeing.

Visit Project One Health

PipeX Solutions

North American master distributor for advanced piping systems in mission-critical facilities.

Visit PipeX

Cireco

High-performance material handling solutions manufactured from 100% post-consumer recycled plastic.

Visit Cireco

Kito Crosby

Global leader in lifting and securement with category-defining quality standards.

Visit Kito Crosby

Questions, answered

How big is the team?

Small by design. A tight group of senior people who do the work themselves. When you hire us, you get the people on this page, not a sales rep who hands you off to strangers.

Where are you based?

We are a US-based studio working with clients across the country and beyond. Most collaboration happens over the tools you already use, so location is rarely a constraint.

Why work with a small studio instead of a big agency?

Accountability. At a big agency the people who pitch you are rarely the people who build for you. Here they are the same people, so nothing gets lost in translation and there is no one to point fingers at but us.

Do you really use AI in your own work?

Yes. We run our own agency on the same kind of AI agents we build for clients. We do the busywork the way we tell you to: hand it to a system, and spend our time on the work that needs judgment.

How do we start working together?

A conversation. We learn what you are trying to do, point out where the leverage is, and propose the smallest valuable first step. No pressure, and often a free site or workflow audit to start.

Let's Build
Something Real

We're honest about what we can and can't help with. If your project isn't a good fit, we'll tell you upfront and point you toward someone who can help. No pressure, no BS.

Message Sent!

Thanks for reaching out. We'll get back to you within 24 hours.

How We Work

Timeline

A full system build typically takes 2 months with proper inputs and timely feedback.

Ongoing Partnership

We prefer ongoing contracts to keep your entire ecosystem running smoothly.

Communication

Weekly check-ins so you know what's happening. No ghosting.

Quality

Everything gets tested before it goes live. Always.

Quick Start

Want to start async? Share access to your analytics and we'll begin with a free audit.

We are smallon purpose.