Author

Author: Adam Chiaravalle

Adam Chiaravalle is the founder of amplifi.studio, where he helps companies get found by AI through SEO, AEO, GEO, and LLMO.

WordPress

Your Site Broke and Told You Nothing: A WordPress Debugging Guide

Turn on WP_DEBUG and the debug.log and let WordPress hand you the exact file and line behind a broken site…

10 min read
WordPress

Change Your Permalinks, Break Your Whole Site: A WordPress Permalink Guide

Which WordPress permalink structure to pick, how the Rewrite API resolves pretty URLs, and how to change your structure later…

8 min read
SEO Optimization

Google Thinks You Copied Yourself: A WordPress Canonical URL Guide

Duplicate URLs quietly split your ranking signals. Here is what WordPress handles automatically, where it stops, and how to control…

11 min read
WordPress

The Update That Erased Your Edits: A WordPress Child Theme Guide

Editing your theme files directly means the next update wipes your work. A practical guide to WordPress child themes: what…

8 min read
WordPress

Google Can’t Index What It Can’t Find: A WordPress XML Sitemap Guide

WordPress builds an XML sitemap for you automatically. Here is how it works, when to reach for a plugin, how…

9 min read
WordPress

You Gave Everyone Admin: A WordPress User Roles and Permissions Guide

What each built-in WordPress role can do, when to use it, and how to audit who has access to your…

9 min read
WordPress

Stop Clicking Through wp-admin: A WordPress WP-CLI Guide

WP-CLI runs WordPress from the terminal: bulk plugin updates, safe search-replace migrations, and hacked-site triage in seconds. A practical starter…

9 min read
WordPress

Every Plugin Is a Standing Invitation: A WordPress Plugin Audit Guide

Plugin bloat quietly slows and endangers WordPress sites. Here is a five-step plugin audit to cut the performance tax and…

9 min read
WordPress

Your Site Only Feels Fast Because You Cached It: A WordPress Caching Guide

The five caching layers on a WordPress site (browser, CDN, page, object, OPcache), page vs. object cache, cache invalidation, and…

9 min read
SEO Optimization

Every Deleted Page Is a Dead End: A WordPress 301 Redirect Guide

How WordPress 301 redirects preserve your SEO when URLs change: 301 vs 302, three ways to set them up, and…

10 min read